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Do You Know What Your Brand Is?
Do you understand what your brand is? You do? Great, write it down as succinctly as you can. Now you have your idea of what your brand is written down, let’s look at what a brand really is and see if...
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How to Efficiently Market Your Personal Freelance Brand
Bio: Jessica Sanders is an avid small business writer touching on topics from social media to telemarketing. She writes for an online resource that gives advice on topics including credit card...
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The Relationship Between Brand and Colour
Branding your business is one of the most important things you’ll ever do. There is so much to think of, but have you every considered the impact of your colour choice? Recently, I came across this...
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What Makes Your Business Unique?
If you want your business to stand out from your competitors you’ve got to shout about what makes you different. We’re not talking about your USP (unique selling point), because that just relates to...
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What the Hell is a Brand Anyway?
Can the term ‘brand’ be defined, or is it just a bit of fairy dust marketers and PR agencies sprinkle on clients to make them believe they really are worth the astronomical fee they’re charging?...
View ArticleFreelance Businesses – Time to Roll Up Your Sleeves and Take on the Big Boys
The Power of the Human Brand Have you noticed the “them and us” of business? Whether it is networking, general chit-chat or trade fairs, the “big boys” make all the noise whilst looking down their...
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Is Big Brother Watching Tumblr?
You’ve already seen the power of search marketing. It’s not a coincidence that the dresses you’ve been looking at or the bike you’ve been drooling over constantly appear in on screen adverts and all...
View ArticleRe-branding – how not to alienate your customers
Branding your business is tricky. You have to make sure it comes across as appealing, a ‘must have’ brand that’s not too pretentious. Over time, your company will change leading to a need to refine...
View ArticleThe Importance of Being Human in Your Marketing
There’s no room for personality in business. Really? Are you sure about that? If you are the type of business owner that believes all your marketing communications should be straight, professional and...
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How to Develop Your Brand Voice
What is a brand voice? Basically, it’s the way your brand sounds to your readers. That’s as clear as mud. OK, look at it this way. When it comes to branding, the look, feel and words that you use have...
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Is Your Voice Matching Your Product?
The tone of voice you use across your marketing will dictate how your customers view you. Too stiff and formal and you’ll come across aloof and unfriendly; too casual and street and you’ll be seen as...
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The Quick Guide to Running a Corporate Blog
Corporate blogs drive traffic to your site, raise your company’s profile and show you customers that you are a market leader. They are also a complete pain. Why? In two words: multiple contributors....
View ArticleWhy You Shouldn’t Sound Like a Corporate
Does this sound familiar? “Through our organisational changes we’ll strategically transition towards a more customer centric approach. Going forward, by leveraging KPIs this paradigm shift will...
View ArticleAre Taglines a Things of the Past?
A tagline has always been seen as an important part of your brand’s marketing, regardless of your company’s size. In a few short well-chosen words, it sums up your brand’s promise, but is it still...
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